Daily Archives: June 13, 2012

New Vineyard Vines Site Brings In-Store Experience Digital

If a pink Sperm whale is a familiar logo to you, you must be a fan of Vineyard Vines. The preppy clothing company, based in Connecticut and inspired by the island of Martha’s Vineyard, has…

Will Email Marketing Survive? Both Sides of the Argument

My opinion: Yes. Email marketing will survive for those companies for whom it continues to perform. Effective marketers are always re-evaluating performance. Performance is what counts, and the email marketing channel still likely performs for…