Monthly Archives: June 2012

What’s your ROI? A Marketer’s How-To on Finding Out for Sure

According to a recent major study, 68% of marketers cannot determine the ROI of their initiatives. Being a guy who knows finance, I was surprised by that! But this statistic underscores a common complaint by…

Why the Internet Doesn’t Always Work

By Lelah Manz Special to the eTail Blog Flash sale sites face the challenge of peak traffic every single day. As such, they present a great case study of how retailers can make the Internet…

New Retailer: Swiss Fashion House, Akris, Launches ECommerce Boutique

Swiss luxury fashion house, Akris, which currently has about 600 global brick and mortar points of distribution, has announced the launch of its first ecommerce boutique on its newly designed website, akris.ch. The fashion house,…

New Retailer: Maxton Men Launches for All the Little Details in Menswear

Kishan Madamala was a manager of new business development at Target.com, but it was his three years as a store manager in a California Target store that taught him how to manage an online business….

Groupon vs. LivingSocial Customer Acquisition Debate

by Jake Stein Special to the eTail Blog Customer lifetime value is an important metric for every business, but it is especially critical for daily deal and flash sale sites where a key to success…