Salesforce.com, the enterprise cloud computing company, and Twitter, which surely needs no explanation at this point, have announced a strategic global alliance to provide Twitter’s Firehose of public Tweets to Salesforce Radian6 customers. This combination allows businesses to analyze the more than 400 million Tweets generated daily to listen, fuel engagement and gain customer insight. This agreement effort builds on an existing three-year relationship between the two social pioneers.
“Twitter has changed the way people around the world communicate and interact with brands,” said Marcel LeBrun, SVP and GM for Salesforce Radian6. “The alliance between Twitter and salesforce.com enables companies to apply the power of social listening and engagement to over 400 million Tweets daily, providing opportunities for social enterprises to engage, solve problems, gain followers and build brand identity.”
“Companies look to Twitter to connect with their customers in real time about the things that matter to them, said Jana Messerschmidt, vice president of Business Development at Twitter. “Combining the power of Salesforce Radian6 with Twitter helps companies understand and respond to their customers as these conversations are happening.”
The alliance allows social enterprises to turn the massive volume of social conversations about their products, brand and industries into engagements that strengthen customer relationships and empowers them to engage with customers.