Tag Archives: Personalization
3 Reasons Why Ecommerce Brands are Improving their Packaging
By Andrew Greissman “Don’t judge a book by it’s cover”, goes the old adage, but when it comes to an ecommerce purchase, what’s on the outside might count more than you think. The perceptions that…
With Valentine’s Day Approaching, Here’s Why Etailers Need to “Date” Their Customers
By Andrew Greissman A relationship with a new person is exciting; the thrill of getting to know someone new is bested only by the steady feelings that grow between two people over time. We’ve…
Forrester Total Economic Impact™ Study: Sailthru OmniChannel Personalization
By Neil Capel, CEO Sailthru This post is presented by partner Sailthru What do you do when the results you produce – 400% acceleration to first-time purchases, 73% increase in revenue due to cart recovery, 20%…
Personalization Proves to be a Golden Marketing Strategy
By Natasha D. Smith Predictive analytics coupled with personalization is proving to be a winning formula for online retailers. A new survey from Certona, a provider of personalization tools for retailers, shows that metrics dramatically…
Dell Cashes in On Customer Experience
This morning, I came across a great presentation from eTail West that I thought I’d share with all of you. It’s about technology and “the power to do more.” In this presentation, Jennifer Statham, Executive…
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