Dell Cashes in On Customer Experience

This morning, I came across a great presentation from eTail West that I thought I’d share with all of you. It’s about technology and “the power to do more.”

In this presentation, Jennifer Statham, Executive Director Global Marketing Technology & Agency Strategy at Dell, reveals the key to Dell’s success with delivering great customer experience that actually boosts their bottom line. How? Chat!

This performs SO well, in fact, that a whopping 1/3 of all US sales come from chat!

This clear communication channel eliminates language barriers while delivering a tailored personalized experience, thanks to Moxie Software for each customer in real time. Statham takes us through Dell’s chat platform and delivers some best practices on chat engagement that you won’t want to miss!

It’s Dell people – they’re kinda huge.

Watch the video below. Enjoy!