Tag Archives: branding
Express CMO Gives 4 Key Tenets on Sticking to Your Brand Promise
Lisa Gavales, CMO at Express, is thinking about multi-channel in a way that many retailers haven’t since the advent of the Internet. The Internet and its rapid expansion and increase…
David’s Bridal on Storytelling – How Emotional Connections Drive Growth
Around 2008 when the economy started taking a nosedive, everyone thought that the bridal industry would be recession proof. People will always get married, right? Wrong. According to Brian Beitler,…
How to Recreate the Luxury Brand Experience Online
Many of today’s top luxury brands are delivering an online experience focused on reminding shoppers of why they love the brand in the first place. The good news for luxury…
Social Media Week weighs in on social network marketing from today’s biggest retailers (plus a tip or two from Joan Rivers)
As part of the New York edition of Social Media Week, Lucky magazine held its first ever FABB Conference, an industry-convenient acronym standing for “Fashion and Beauty Bloggers.” While we…
Podcast Alert!: Deanna Brown, Federated Media – why co’s like Mashable “get” online content & what retailers can learn
These days, it’s easy for e-retailers to say, “Yes, we need more content on our site,” “Yes, we’ll outsource content writers,” even, “Yes, we’ll bring content writers on board!” It’s…
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