Consumers understand that every time they engage with you online they’re sharing data with you. This includes not only the product or service they’re intending to buy, but also alternatives they’ve considered, the pages they’ve…

A unified commerce approach to growing your bottom line Unified Commerce is a term that many brands are starting to adopt in concept, yet are largely unable to implement given the challenge to identify the…

By Dave O’Flanagan, CEO and co-founder, Boxever Travel is an extremely personal and highly emotional activity; from the type of experience desired to the actual means by which its executed, travelers want the lowest hassle experience,…

By Dave O’Flanagan, CEO and co-founder, Boxever Personalization is a popular buzzword in marketing today, with many marketers embarking on projects to enable personalized communications between their brand and their customers. To be effective, the…

In 2015, we live in a world powered by data insights. The conventional wisdom that “what is measured can be improved” now extends to almost every aspect of certain businesses, and within that group, the…