Tag Archives: Personalization
Financial Marketers Cite Lack of Resources as Greatest Challenge For Campaigns
According to a new survey of more than 100 marketing executives from large financial institutions, more than half of respondents found that their biggest marketing challenge is having the resources needed in order to build…
4 Quick Ways to Bring a Little Summer to Your Site
I’m a sucker for timely retailers. Perhaps it’s my journalism background that keeps me on my toes with current events, but I think we can all agree that keeping things current can only help our…
New & Noteworthy: eShakti Lets Shoppers Customize Fashion & Buy
It’s easy to find clothing online – to find clothing anywhere, really – that looks halfway decent and won’t break the bank. But finding said clothing that meets every single one of your needs is…
How Gilt & SiriusXM Used Customer Data to Innovate Engagement Strategies
According to a VoC Research study conducted by Ernan Roman Direct Marketing in May of 2013, over the last six months, consumers have shifted from being passive recipients of push marketing to selecting companies that…
David’s Bridal Embraces Today’s Social Savvy Bride with ‘My Event’
Any bride or bride-to-be knows that David’s Bridal, whether you love it or hate it, is unmatched in the world of one-stop bridal shops. There’s no way around it – the place has got it…
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