Tag Archives: multi-channel marketing
David’s Bridal on Storytelling – How Emotional Connections Drive Growth
Around 2008 when the economy started taking a nosedive, everyone thought that the bridal industry would be recession proof. People will always get married, right? Wrong. According to Brian Beitler, Chief Marketing Officer/Executive Vice President,…
How Retailers Can Prepare for Tablet-Based ‘Couch Commerce’
By Lorenz Jakober Special to the eTail Blog It’s looking like the “Couch Commerce” trend – shopping on smartphones and tablets from the comfort of your home – is here to stay. A recent report…
Mall Of America’s Digital Brand Pro on ‘One Thing She Can’t Live Without’
It’s that time again – time for a “One Thing I Can’t Live Without” installment. This time, we’re bringing you answers from one of our speakers at the upcoming eTail West conference. Her name is…
3 Steps to Better Optimize Your Tablet Strategy
By Jason Taylor Special to the eTail Blog A recent study found that 87% of tablet owners used their devices to browse and purchase gifts this holiday season. As consumers are becoming increasingly confident using…
Brooks Brothers: Email Marketing & Segmentation’s ‘Low Hanging Fruits’
When we spoke to Jacquelyn Wosilius, Manager, Online Marketing Strategy, Brooks Brothers, she’d only been a month on the job and already had some AWESOME advice to impart about email marketing. Why such a pro, so…
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