Tag Archives: multi-channel marketing

What Marketing and Customer Service Can Learn from Each Other

My older brother, a head of sales and marketing in the hospitality business taught me long ago, particularly with consumer products: You’re always selling your product and serving potential or actual customers…with every conversation you…

Flipping The Multi-Channel Model: Integrating Digital Through Your Organization & Channels

Retailers have been obsessed, in recent years, with the idea of “multi-channel.” But now they’re trying to figure out how to be multi-channel without feeling multi-channel…so-to-speak. Customers don’t care about channels and they don’t think…

Blended Marketing: Why Multi-Channel is Toast (via Ultimate Office)

If you missed eTail Boston this year, don’t fret. We filmed several of the sessions and live streamed them during the event, but now we have them available to view. I’m choosing a few to…

6 Things I Learned @eTail that we Marketers can Do Today (+ a Bonus!)

There’s this weird thing about conferences. You often leave them not knowing what to do with all the information you just semi-retained. You’ve got notepads (physical or digital) full of scribblings about what other very…

Infographic Alert: Are You a Connected Consumer?

Yes, we have another infographic for you. Why? Two reasons: 1) We’ve just been getting so many good ones lately! 2) It’s Friday, and we have Fridayhead, a term my great friend and former editor…