When you start a presentation by posing the question, “Who here thinks that sex sells?” you’re likely to grab the audience’s attention. Which means you can then pose the next question, “Who thinks that video…

Melissa Campanelli is the editor-in-chief of Target Marketing’s eM+C brand and Retail Online Integration, a monthly print magazine, website and e-letter (The ROI Report) that’s about the integration of sales channels, including print/catalog, transactional websites…

Mary Vincent, who writes a blog called Gaming Trends, and is founder and director of Green Star Solution, a business technology strategy and media firm, sat in on Tony Bartel’s Gamestop presentation at eTail. Here’s…

While we all want to understand how to better integrate our digital channels in our grand-plan marketing schemes – some of which may have been around for a while, i.e., catalogs – 2010 has taught…