Tag Archives: multi-channel marketing

Dwell + AhaLife Launch Shoppable Magazine. This is Very, VERY Cool.

For a while now I’ve been hearing people say (and saying myself) that nowadays, publishing is influencing commerce more than vice versa. Catalogs are going the magazine route and magazines are going the catalog route….

NBC Universal Teams with American Express to Make your TV Shop-able

For a long time now I’ve been hearing that TV may be the next channel at the forefront of digital marketers’ minds. Finally it seems some of the big guns are trying to make it…

Part II Interview with Yours Truly on Brick & Mortar, Design & More

In the second installment of CorraTech‘s interview with myself, we speak about when ecommerce/pure-play retailers meet brick and mortar retailers and the importance of good design, among other things. Check out the blog for both…

Infographic Alert: What Top Retailers Plan to Spend on in 2012/2013

We’ve got another infographic coming your way – this one via…us! That’s right – the team at eTail Boston 2012, set up a survey of more than 100 top retailers to ask them what they…

Express CMO Gives 4 Key Tenets on Sticking to Your Brand Promise

Lisa Gavales, CMO at Express, is thinking about multi-channel in a way that many retailers haven’t since the advent of the Internet. The Internet and its rapid expansion and increase in importance, forced retailers to…