Tag Archives: multi-channel marketing

Staples.com Brings ‘Easy’ to New Mobile Website

Staples.com has today introduced a new mobile site (M.Staples.com) that brings its “easy” concept to customers’ smartphones, allowing them one-click access to a store locator with automatic GPS, store inventory lookup, optimized ink and toner…

Tasti D-Lite Podcast Part I (of II): Integrating Mobile & Digital In Store

Tasti D-Lite, the “ice-cream” shop of guilt-free fro-yo indulgences, is spreading its stores across the nation, rapidly expanding its franchise model. The company has found a niche in the digital space with progressive and aggressive social…

Announcing eTail’s First Annual Rising Stars!

eTail, the multi-channel conference from which this blog was sprouted, has this year decided to recognize some technology providers who are true innovators in our industry. We’re thrilled to roll out the red carpet for…

Debenhams’ 4 Tactics for Transitioning from One Channel to Multi-Channel

For the first time in history, the customer is ahead of the retailer. This is according to Simon Forster, Divisional Director, Online, Debenhams, who understands the challenges of bringing a company that’s been around for…

Social Media Drives Online Retail Sales-Etailers Talk Strategies

After attending our eTail West event at the end of February, Andrew Asch from ApparelNews.net wrote a great summation of his observations about social media and its effect on online retail. He shared his insights…