While search is still important for e-retailers to focus on and understand, they really need to look ahead past just search, says Jack Kiefer, founder of Babyage.com.There are plenty of other topics that need addressing in e-commerce, he says. For instance, technology is always an issue, but what’s a big problem in the e-commerce space is that people are buying “nuggets” of a solution, when “really we need end-to-end product solutions,” says Kiefer.
Here, he talks more about these topics as well as some of those forward-looking ideas which he plans to implement with the site, such as “The Word of Mom,” which will aim to get the resident “moms” of a community to become advocates for brands sold on Babyage.com. It’s one of many ideas Kiefer plans to see through in the years ahead. Listen to him here amid the chatter of the eTail exhibit hall:
Kelly this was a great video. Do you happen to have a list of the software companies that Jack mentioned? Wasn’t able to quite make out the names. It will be great if babyage.com can successfully launch their mom affiliate program.
Hi Grace,
I do not have a list but I’m sure he’d be happy to share with you if you contact him through his site.
Thanks for watching – I agree – the mom program would be great!
Kelly
Great site, where did you come up with the info in this posting? Im happy I found it though, ill be checking back soon to see what other articles you have.
Hi Judy,
Thanks! We are a research company that produces conferences in the e-commerce space so we get our info from lots and lots of industry research! And as the blog editor, I do lots of interviews with people in the industry. Hope that answers your question – keep coming back to visit!
Kelly