Particularly for luxury brands, social media can be a head scratch-er. How can a luxury brand effectively use the different social offerings out there without compromising its brand image? It’s easy to say “We need to be on Facebook,” but for a brand like Luis Vuitton, what does “being on Facebook” really mean and how will its customers receive that?
Tamar Koifman is a social media guru and she consults big luxury brands on just this topic. At the Luxury Interactive conference in New York this past June, she led a special workshop on social media for brands. Below, we have a few clips from her presentation. First, she outlines six opportunities in social media, starting with Facebook and the growing popularity of the “Like” button:
Next, she talks about location-based marketing and how Louis Vuitton promoted the opening of its London store by running a Foursquare campaign about what to do and where to go in London:
And this last clip shows her talking about how Twitter can be a fantastic customer service tool, as was demonstrated by Marriott when a customer tweeted that he was unhappy with his room:
Thanks for all the great info, Tamar!
By the way, Tamar is a huge Twitter user, naturally, so you should follow her @TamarStar.