Category Archives: Social

Infographic time: Social Sharing & ECommerce

In searching through some old emails, I came across this infographic which I received months back but when I looked it over realized, it’s totally timely! This graphic, from Monetate, is all about how logins…

Hotels.com on Social Media: Traffic vs. Engagement – Which Reigns Supreme?

Bastiaan Ellen, Director of Social Media Marketing for Hotels.com, is a very strong believer in personalization, especially in the travel industry. Just as people have conversations in pubs, living rooms and at work about where…

Bridging the Purchase Gap: Promoting & Selling Products thru Social Media

True fact: Companies must figure out how to drive meaningful social momentum for their products and promotions, if they are to achieve real Social ROI. Also true: many of them don’t know how. Thank goodness…

How to Develop a Data-Driven Social Marketing Strategy

By now, most of you top retailers have developed some sort of social media presence. Fun fact: Victoria’s Secret has more than 18 million Facebook fans and more than 750,000 Twitter followers. And they’re just…

What is the Value of a Facebook Like to Facebook Store Sales?

Online retailers know how tough the Facebook game can be: how much are we really getting out of all those new “Likes” anyway? It’s difficult to know how much time to allocate to your Facebook…