Category Archives: Social

Twitter Taking its Brand to TV? Or, err, Web TV?

All those skeptics out there who thought Twitter wasn’t going to figure out how to make money beyond a stream of tweets might be raising eyebrows now, if they haven’t been already. According to an…

7 Ways to Leverage Social Commerce on Your Site

When Howard Schultz came on board with Starbucks in 1982 after a trip to Italy, he advised the company to evolve its business from coffee beans and accessories to coffeehouse culture and espresso by the…

You ‘Like’ but do you ‘Want?’

Facebook might be trying harder to get into the ecommerce game, or at least get closer to potential advertising dollars from its users’ most coveted retail brands. A recent CNN article states that Facebook’s “like”…

Infographic Alert: Are You a Connected Consumer?

Yes, we have another infographic for you. Why? Two reasons: 1) We’ve just been getting so many good ones lately! 2) It’s Friday, and we have Fridayhead, a term my great friend and former editor…

Putting Out Facebook Fires – 3 Quick Tips

By Brittany Landenberger Special to the eTail Blog Recently, brands like Oreo have been faced with public outcries on their Facebook pages. On Monday, the Kraft Foods brand posted a status update with a rainbow-hued…