Boston Celtics: Turning 5.6 million Facebook Fans into Ticket Holders

social commerce

Peter Stringer

Peter Stringer, Director, Interactive Media, has helped the Boston Celtics basketball team grow its Facebook fan base to nearly 5.6 million people. That’s a lot of online fans. But how does he and the rest of the interactive team at the Celtics, turn those online followers into game-goers?

Stringer believes the key to success is keen mining of data – data being the real value that Facebook provides. In the below podcast, Stringer talks about the Celtics’ 3-Point Play Facebook application and how that has helped him and his team turn fans into more than just social loyalists.

The eTail team is happy to have Peter Stringer as a speaker at the Social Commerce Strategies 2012 conference in Las Vegas; an event which sprung from an industry desire to one very important thing with social media: monetize it.

Listen to the podcast here, and for more information on the Social Commerce Strategies program, download the agenda here.

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