Category Archives: Personalization
Mixed Messages: The Data-Sharing Disconnect Between Consumers and Brands
By Dave O’Flanagan, CEO and co-founder, Boxever Personalization is a popular buzzword in marketing today, with many marketers embarking on projects to enable personalized communications between their brand and their customers. To be effective, the…
Why Surprise and Delight Matters [Infographic]
A new infographic from CrowdTwist takes a look at how to enhance your customer relationships; when it comes to pleasing your customers, surprising them is a sure way to their hearts. Target your message and tailor…
3 Reasons Why Ecommerce Brands are Improving their Packaging
By Andrew Greissman “Don’t judge a book by it’s cover”, goes the old adage, but when it comes to an ecommerce purchase, what’s on the outside might count more than you think. The perceptions that…
Forrester Total Economic Impact™ Study: Sailthru OmniChannel Personalization
By Neil Capel, CEO Sailthru This post is presented by partner Sailthru What do you do when the results you produce – 400% acceleration to first-time purchases, 73% increase in revenue due to cart recovery, 20%…
Personalization Proves to be a Golden Marketing Strategy
By Natasha D. Smith Predictive analytics coupled with personalization is proving to be a winning formula for online retailers. A new survey from Certona, a provider of personalization tools for retailers, shows that metrics dramatically…
Recent Comments