How Design Within Reach Makes 10-15% of Online Revenue from iPad

by Michela Stribling

You’re in the market for a chair. But not just any chair—a chair that will define your personality and anchor the look of your new living room. The kind of chair that requires consideration. Screen shot 2013-06-19 at 10.28.37 AM

So you take out your iPad and look for Design Within Reach, (DWR) the retailer famous for giving its customers access to the best in modern design, in the AppStore. You download the app, play with the various chairs, fall in love with a couple and head to your nearest store to experience the chairs, up close and personal. There you encounter sales people, all of them carrying iPads, who listen to you describe the chair of your dreams, and help you zero in on the one that seems tailor-made for you.

In fact, DWR’s app was tailor made for its customers, with the same attention to aesthetic detail that the company puts into everything it does. With a very connected customer base that uses multiple mobile devices and the latest in mobile gadgets, DWR was challenged with finding a winning mobile strategy to connect with customers wherever they are, increase sales and brand engagement.


Their solution was to create a mobile-optimized shopping experience on iPads that provides customers, like the one described above, with a way to connect with and discover the DWR brand in a more engaging and interactive way.

• 40,000+ iPad app downloads within the first six months
• 10-15% of online revenues are now coming from iPads
• 4.5 out of 5 in iPad App rating
• Nominated for a 2013 Webby Award

Want to learn more about Design Within Reach’s success? Download the DWR case study.

Michela Stribling is the Vice President, Corporate Communications for Revel Touch, a creator of cloud-based, front-end platforms for building powerful mobile shopping and branding experiences.