Category Archives: ecommerce
Q&A: Soasta’s Buddy Brewer talks user experience
User experience has become a key buzzword in ecommerce, but where does it fit in from a business perspective? Buddy Brewer, VP of Business Development at Soasta Inc., recently sat down with us at eTail West…
PriceGrabber & StellaService Partnership to provide more consumer power
PriceGrabber, a major online retail service, has announced a partnership with StellaService, a web-based platform that specializes in documenting online retailing metrics. With the help of StellaService’s data measurement technology, PriceGrabber aims to give customers…
Video Alert: The Key to Increasing Online Conversions
These days, the customer journey has grown more and more complex. A customer may engage with your brand across many different channels, a variety of times, before making their decision to buy. So the real…
eTail Best-in-Class Finalist Case Study: Poshmark
Yesterday at eTail West 2014, I got the chance to sit down with Manish Chandra, CEO and Founder of Poshmark. Poshmark began as a mobile-only fashion marketplace where customers can buy and sell items from…
3 Tips to Revamp Your Social Strategy
Yesterday afternoon during the ‘Traffic Generation & Conversion Optimization’ Track at eTail West, Halley Silver, Director of Online Services at King Arthur Flour shared the following 3 great tips on how to freshen up any…
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