Category Archives: ecommerce

Forrester Total Economic Impact™ Study: Sailthru OmniChannel Personalization

By Neil Capel, CEO Sailthru This post is presented by partner Sailthru What do you do when the results you produce – 400% acceleration to first-time purchases, 73% increase in revenue due to cart recovery, 20%…

Facebook is moving from “like” to “buy”

Facebook users will soon be able to open up the one part of their lives previously closed off to the social network: their wallets. Facebook announced this week that they are testing a new button…

Google, Amazon, and the future of instant gratification

As retail e-commerce has steadily grown in the US, online retailers have gradually eroded advantages brick-and-mortar retailers once held, including price and convenience. But there is one benefit to in-store shopping that e-commerce has yet…

China E-commerce Giant Alibaba to List with NYSE

The bell tolls for Alibaba. Rings, rather. The Alibaba Group Ltd. has finally found a home for its imminent IPO, choosing to list with the New York Stock Exchange (NYSE) over rival market NASDAQ. China’s…

Instart Logic shaking up content delivery paradigm with new tools

With download speeds and site fluidity correlating directly with eCommerce conversions, content delivery engines are becoming just as important as the rich images and videos they help display. This week, cloud application delivery startup Instart…