Category Archives: ecommerce

Local SEO and Online Conversions: Building Your Digital Storefront

By Tyler Ludwig / Interactive Marketing Manager, Rio SEO Last week I had the pleasure of teaming up with LaserAway’s Paul Baumgarthuber during an eTailwebinar focused on utilizing local SEO to drive online conversions for multi-location businesses. The…

Online Retail Sales to Increase 57% by 2018: Report

To absolutely no one’s surprise, it looks like America’s online shopping obsession will continue unabated. A new report from Forrester Research says that online retail sales in the U.S. are expected to grow more than…

Needle: the Next Step in the Evolution of Online Chat

From catching up with friends to connecting with customer service, online chat has become a pervasive component of our online interactions. But have you ever wondered how it got here, or where it’s going next?…

Personalization Proves to be a Golden Marketing Strategy

By Natasha D. Smith Predictive analytics coupled with personalization is proving to be a winning formula for online retailers. A new survey from Certona, a provider of personalization tools for retailers, shows that metrics dramatically…

VIDEO: Refine your email marketing (and save a few hamsters)

Email marketing is one of the most potent weapons in a marketer’s arsenal. In fact, it’s so effective at driving revenue that retailers are sending an average of over 200 emails each year to their…