Marketers at Blinds.com have been known to call themselves mad scientists. And for good reason. At eTail West 2013, Stephanie Pertuit, Online Marketing Manager at Blinds.com, discussed her company’s experience with improving site functionality and…

According to a VoC Research study conducted by Ernan Roman Direct Marketing in May of 2013, over the last six months, consumers have shifted from being passive recipients of push marketing to selecting companies that…

The amount of software solutions available to today’s omni-channel retailer is nothing short of overwhelming. It’s not enough anymore to have a great e-commerce platform, and awesome looking web design, a super in-house content team…

Approximately three years ago, the marketing team at leading computer company, Lenovo sat down and realized that they needed to see some substantial growth in their search campaigns. They found NetElixir, a search marketing platform…

We all know the fact: in today’s digital world, consumers are being bombarded with information. In the midst of all the clutter of info, it can be really hard for consumers to find relevant content…