Posts by: Andrew Greissman
Andrew Greissman is a digital content manager for WBR Digital. Andrew's writing background spans genres and formats from poetry and magazine writing to website copy and press releases. When not writing, Andrew enjoys travel, good food and reading books.
andrewgreissman has written 43 articles for The eTail Blog.
You Can Still Get it There In Time: Last Minute Ways to Optimize Mobile for the Holidays
By Ken Burke With retail’s most important revenue months just weeks away, you know you need to do something now; and you can. Developing your responsive mobile site requires careful attention and keen strategy. For…
Adroit Digital Speaks on Smarter, Data Driven Scaling of Digital Marketing Audiences
Scaling audiences and enabling performance based growth are both at the core of what Adroit digital does for their clients. Watch as eTail’s Dave Matthews catches up with Greg Kirby, Director of Sales at Adroit…
3 Reasons You Should Use Predictive Analytics in Marketing
Predictive marketing uses predictive analytics to help marketer better understand their customers and offer them a unique offer at the right time. At its core, predictive analytics help marketers: Understand trends & relationships –…
Etail Talks: Digital Marketing Attribution with Elite SEM
Elite SEM’s roundtable at this year’s eTail conference dove in to the timely subject of attribution, leaving attendees with actionable insights that are helping them adapt to the particular challenges posed by the multichannel retail…
Matching Your Offers to What Consumers Want through Intelligent Recommendations
Consumers understand that every time they engage with you online they’re sharing data with you. This includes not only the product or service they’re intending to buy, but also alternatives they’ve considered, the pages they’ve…
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