Posts by: Andrew Greissman
Andrew Greissman is a digital content manager for WBR Digital. Andrew's writing background spans genres and formats from poetry and magazine writing to website copy and press releases. When not writing, Andrew enjoys travel, good food and reading books.
andrewgreissman has written 43 articles for The eTail Blog.
Why Surprise and Delight Matters [Infographic]
A new infographic from CrowdTwist takes a look at how to enhance your customer relationships; when it comes to pleasing your customers, surprising them is a sure way to their hearts. Target your message and tailor…
Announcing the Etail 2015 Best-In-Class Award Winners
A tradition five years in the making, the annual eTail Best-In-Class Awards honor innovation and excellence in ecommerce. The awards cover outstanding performance in four categories; Email, Search, Mobile, and Social. Winners are nominated and…
Are Gifs Underutilized in Ecommerce?
By Andrew Greissman The animated gif is a common feature of the internet, often used in forums and message boards to capture a few frames of a video for use as a reaction image or to…
Walmart Moves to Fill Vacuum Left by Target in Canadian Markets
By Andrew Greissman After the recent news from major retailer Target that they were moving out of Canada, spurred primarily by issues with their inventory management and rollout costs, competitor Walmart has announced plans to…
3 Reasons Why Ecommerce Brands are Improving their Packaging
By Andrew Greissman “Don’t judge a book by it’s cover”, goes the old adage, but when it comes to an ecommerce purchase, what’s on the outside might count more than you think. The perceptions that…
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