Posts by: Andrew Greissman
Andrew Greissman is a digital content manager for WBR Digital. Andrew's writing background spans genres and formats from poetry and magazine writing to website copy and press releases. When not writing, Andrew enjoys travel, good food and reading books.
andrewgreissman has written 43 articles for The eTail Blog.
5 Essential Cartridges To Maximize Your Demandware Implementation
A unified commerce approach to growing your bottom line Unified Commerce is a term that many brands are starting to adopt in concept, yet are largely unable to implement given the challenge to identify the…
Why B2B sellers must begin thinking like B2C merchants
By Ken Burke, CEO and Founder, MarketLive By now, most B2B brands recognize that the Internet has upended the world of corporate purchasing. Customers who once relied on printed catalogs and placed orders through sales…
5 tips to win at SEO 2.0
Search engines like Google, in their effort to deliver the most relevant results for their customers, have radically changed the way they rank web pages in recent years. Gone are the days when sites with…
The Disenchanted Traveler: Untargeted Marketing Weakens Ties Between Travel Brands & Their Customers
By Dave O’Flanagan, CEO and co-founder, Boxever Travel is an extremely personal and highly emotional activity; from the type of experience desired to the actual means by which its executed, travelers want the lowest hassle experience,…
Where’s Your App?
By Ken Burke Mobile apps are undeniably powerful tools for helping brands engage with their customers. Fully 80% of the time consumers spend on Android and iOS devices is spent on apps, according to researcher…
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