My back to school resolution this year (and yes, I still make them though I’ve been out of school for what seems like ages) is to avoid initiative overload. At times I feel like our team has 100 initiatives. That’s…

Whether you are working for a start-up website that sells iPhone cases, or for the Ecommerce department at Walmart, it can be easy to make mistakes that hemorrhage money. But, according to Tripp Sessions, Former…

By now it’s no surprise that social media has become an invaluable customer service tool. But to say, “We use Twitter for customer service,” doesn’t really mean much unless you have a true strategy and…

Earlier this month, software provider, Pixability, released a comprehensive study on the use of YouTube by leading global brands in a report called, “The Top 100 Global Brands: Key Lessons for Success on YouTube.” Revealing…

Arhaus Furniture and Arhaus Jewels was not engaging customers upon their signing up for the company’s email list, and according to Dave Jones, they recognized that was a problem. Jones, the company’s Director of ECommerce…