Monthly Archives: August 2013

Retailers Struggle with Deliverability in New Gmail Filter System

It’s been the talk of the email town in the retail space these last few weeks: Gmail’s new email filter. Nobody seems to love it, especially retailers. If you aren’t a Gmail user, or didn’t…

Phones and Fashion: Is it All About the Apps?

Phones and Fashion: Is It All About The Apps? (via THE Tech Scoop) When it comes to shopping for mobile phones, it can a jungle out there. Each brand telling you that they have the…

Top Tweets from eTail East 2013

There’s been a lot of Twitter action happening these past four days. If you weren’t able to catch eTail East 2013, at least get the highlights from the below Tweetables. Make sure to follow us…

6 Tips on the New EComm Model: From ‘Electronic Commerce’ to ‘Engaged Community’

Rose Hamilton, EVP and CMO of Pet360, believes there is a lot more to ‘etailing’ than simply selling a product. At Pet360, an e-commerce website for pet owners, the focus of marketing and digital efforts…

JetBlue Takes Customer Engagement to New Heights

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When it comes to social media, it’s less about direct sales and more about brand building, and for JetBlue, sky’s the limit. What’s the ROI of social media? For Jetblue, it’s being able to connect…