Daily Archives: August 7, 2013

Apple’s Value Proposition that Could Save Lives

Earlier this month, news from Shanghai reported a Chinese woman electrocuted by a faulty, and suspected counterfeit, iPhone charger. Following reports of the electrocution death, a similar incident the next week left another person in…

Marketing Tip of the Day: Write Well (Not Good)

It’s so easy to forget about semantics when you’re sending out multiple emails a day, printing marketing collateral, sending Tweets and updating Facebook, segmenting your database and crafting crafty subject lines…but the truth is, how…

Sales of U.S. Cherries to Chinese Consumers Shows Growing Potential for E-Commerce

A special promotion by the U.S. Department of Agriculture’s Agricultural Trade Office Shanghai and Tmall.com, China’s most popular B2C online shopping website, has shed new light on a market segment for ecommerce that could prove…

Leadership Tip of the Day: Focus

I am excited to announce our new “Tip of the Day” series. We’ll be bringing you various tips on anything from Leadership to E-Commerce to Email Marketing to Communication and beyond. This one comes to…