Daily Archives: August 14, 2013

Forrester Re-invents the Wheel of Marketing Innovation

“The wheel was great, but what [has it] done for me lately?” Burt Dumars, VP and Principal Analyst at research powerhouse, Forrester, kept the room captivated as he discussed innovation from a marketing and commerce…

Leadership Tip of the Day: Tap Into Employees’ Dreams

Encouraging employees to pursue their dreams can lead to the deepest levels of motivation, inspiration and retention. It’s amazing how people light up when they talk about their interests.  And ultimately, isn’t good leadership about…

5 Ways to Diagnose and Treat a Paid Search Slump

As hard as your company may try to increase profits from PPC advertisements, there may come a time when you feel you have hit a profitability rut. During her session at eTail East 2013 in…