Daily Archives: August 13, 2013

CafePress Steps Into a Vendor’s Shoes & Gives Tips on ‘Engagement’

According to Jason Falls, VP of Digital Strategy at CafePress, social media has completely changed the way people sell. In fact, if you aren’t using social channels to promote rich content, all throughout the year,…

Ice.com & J.Crew on Deliverability Best Practices to Get Into Inboxes

When consumers were originally approached with daily emails from their favorite deal providers, such as Gilt or Groupon advertising 20% off of luxury doggie day care or two-for-one cupcakes at Magnolia Bakery, there were few…

Demystifying the Fear & Loathing of Customer Experience

By Ragini Bhalla Waking up in Philadelphia, I was treated to the harsh realities of unplanned weather as the NBC News affiliate and my iPhone alerted me (and hundreds of thousands of residents) to a…

Sweet Giveaway Alert: Win Eagles Tix, Tiffany’s Jewels & More!

If you’re not at the eTail East conference happening right now in Philadelphia, you are missing out on more than just awesome, inspiring content…you’re missing free stuff too. Sorry to rub it in. For all…

Why Salesforce & Oracle keep Buying Social & Marketing Companies

By Fritz Nelson On July 31, 2013A great revelation has lodged itself deep inside modern businesses, and it promises to revise the rules around the way customers are discovered, understood, nurtured and acquired, but it also threatens traditional organizational…