How do you manage the relationship between data driven marketing and imaginative and exciting creative? That’s the subject of AgilOne’s panel, taped at this year’s Luxury Interactive summit, and now available to stream. The strongest…

How do you have a conversation with your data? It means using tools to get at the real story behind the numbers, going beneath the surface to create strong, applicable insights for your brands.

Digital retailers are racing to find ways to stay up to date on the actions of their customers across digital platforms. Through triggered marketing, a series of cues can allow high potency, automated messaging to…

Every consumer is unique, and treating them as the individuals like they are is the main goal of Sailthru. eTail’s Matthias Clock catches up with Neil Capel, founder of Sailthru, speaking on the journey from…

  Predictive marketing uses predictive analytics to help marketer better understand their customers and offer them a unique offer at the right time. At its core, predictive analytics help marketers: Understand trends & relationships –…