by Neil Capel, Chairman and Founder at Sailthru The ability to accurately predict the next action of every individual customer has been the marketing version of utopia for as long as the industry has been…

In 2015, we live in a world powered by data insights. The conventional wisdom that “what is measured can be improved” now extends to almost every aspect of certain businesses, and within that group, the…

According to a VoC Research study conducted by Ernan Roman Direct Marketing in May of 2013, over the last six months, consumers have shifted from being passive recipients of push marketing to selecting companies that…

The thing about being customer centric in 2013 is that it’s really not enough anymore. Today, in an age of omni-channel marketing, we need to do more. We need to be customer-obsessed. That was the…

In today’s multi-channel marketing world, data is almost an afterthought. Of course you’re going to rack up a whole bunch of data if you’re selling products through digital channels. But how do you use that…