Tag Archives: data management

How to Ensure You’re Not Losing 7% (or More) of Conversions on your Site

By Paul Cook, Special to The eTail Blog Like most online retailers, you’ve worked hard to create an eye-catching storefront, using the latest web technologies and features to make shopping more productive and fun. Coupled…

Brooks Brothers: Email Marketing & Segmentation’s ‘Low Hanging Fruits’

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When we spoke to Jacquelyn Wosilius, Manager, Online Marketing Strategy, Brooks Brothers, she’d only been a month on the job and already had some AWESOME advice to impart about email marketing. Why such a pro, so…

Savvy Screen Capturing: Tom Davis’ One Thing I Can’t Live Without

Sometimes it’s the little things in life that make a big difference. For Tom Davis, that little thing has become huge. In his “One Thing I Can’t Life Without,” Tom tells us why a good…

Jack Kiefer’s “One Thing I Can’t Live Without” is All About Technology

We are back with another round of our new series, “One thing I can’t live without.” This week, we bring you Jack Kiefer, Founder & President, Babyage.com. His opinions on technology are clear: it’s a…

What Brandon Proctor Would do without Analytics (One Thing I Can’t Live Without)

We are back with another round of our new series, “One thing I can’t live without.” Our first one kicked off with Charlie Cole, VP, Online Marketing, Lucky Brand Jeans, followed by Dan Scott, Chief Marketing Officer,…