Video interview: Kathy Hecht on personalization

In case you missed the article about Kathy Hecht’s personalization presentation, check out this video interview where she talks about why personalization is of such importance to modern-day e-commerce websites.

“Customers want to feel that they are important to you,” she said. “They feel important when you show them that you understand who they are, and why they’re there.”

Listen to her tips below, and tell us what you think!