It’s officially been one week since coming back from a jam-packed eTail week, where retailers and solution providers alike were abuzz with conversation about where the world of multichannel retail is going. From email marketing…

Around 2008 when the economy started taking a nosedive, everyone thought that the bridal industry would be recession proof. People will always get married, right? Wrong. According to Brian Beitler, Chief Marketing Officer/Executive Vice President,…

As we first reported last year at eTail West, email marketing is far from dead. A solid argument could be made that with the proliferation of mobile and social, email is seeing new interest as…

It’s no secret that Ben Kirshner is an SEM whiz (we love spreading his tips, like in this video). But today, in his presentation at eTail West, 2012, the CoffeeforLess.com founder and Elite SEM CEO…

by Mark Palony Special to the eTail Blog Set-it-and-forget-it is not a paid search strategy. If you want to maximize the ROI of your PPC campaigns, it’s necessary to review and optimize the performance of…