Category Archives: Omni-Channel

Tasti D-Lite Podcast Part I (of II): Integrating Mobile & Digital In Store

Tasti D-Lite, the “ice-cream” shop of guilt-free fro-yo indulgences, is spreading its stores across the nation, rapidly expanding its franchise model. The company has found a niche in the digital space with progressive and aggressive social…

CoffeeForLess.com on the Fundamentals of Search Engine Marketing

Lots of consumers today have what we call “single cup coffee makers,” but it’s still sometimes tough to find the refills in your local grocery store. That’s why we have a little thing called the…

‘Practicological’ Strategies for Successful Social Commerce

by Martin Newman Special to the eTail Blog By my reckoning, social media has been all the rage for the last three years. Yet the abiding question on everyone’s minds still is how to monetize…

Debenhams’ 4 Tactics for Transitioning from One Channel to Multi-Channel

For the first time in history, the customer is ahead of the retailer. This is according to Simon Forster, Divisional Director, Online, Debenhams, who understands the challenges of bringing a company that’s been around for…

Video: One of Marketing’s Newest & Fastest Growing Distribution Channels

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Ok, fine, so perhaps online video isn’t really a distribution channel of its own when it comes to marketing. But it’s quickly becoming a bigger part of an integrated marketing strategy and helping many of…