Category Archives: Omni-Channel

The New Rewards Standard

by Andy Althauser Special to the eTail Blog Retail loyalty programs have been around a long time. Consumers buy, earn points and redeem them for future discounts – we all know the drill. Such reward…

Startup College Tourist Gives Tips on Social Branding

Alison Tatham invented College Tourist to connect college students in their own college towns through a Postcard Facebook App. Through the app that she and her business partner Lori Stratford now run, college students can…

Luxury ECommerce in China – Capitalizing on the Huge Opportunity

According to a study by McKinsey & Co., a global management and corporate consulting firm, China is set to outstrip Japan as the world’s largest market for luxury goods with sales increasing to $27 billion…

Pricing 101 – 3 Basic Ways to Price Products Right

Every retailer knows that odd-numbered pricing draws in more customers than even-numbered pricing. Why pay $500 for an iPad when you can pay $499? Still, many retailers take a shot in the dark when they…

Emails on Mobile – 4 Ways to Make them Look Good and Escape the ‘Delete’

According to numerous articles on mobile marketing and email marketing to mobile phones, most people use their smartphones to deal with important emails on the go, while they save promotional emails for their desktops. The…