When it comes to product imagery, how do ecommerce companies balance quality and performance? This was the subject of Peter Blum’s fascinating presentation at eTail West. As the Vice President of Product Management at Instart…

These days, the customer journey has grown more and more complex. A customer may engage with your brand across many different channels, a variety of times, before making their decision to buy. So the real…

Yesterday at eTail West 2014, I got the chance to sit down with Manish Chandra, CEO and Founder of Poshmark. Poshmark began as a mobile-only fashion marketplace where customers can buy and sell items from…

Yesterday afternoon during the ‘Traffic Generation & Conversion Optimization’ Track at eTail West, Halley Silver, Director of Online Services at King Arthur Flour shared the following 3 great tips on how to freshen up any…

This afternoon in the ‘Content Loyalty and Site Optimization’ Track of eTail West, Jonathon Colman, Content Strategist at Facebook, shared the top 6 things he thinks brands are doing wrong when dealing with content today,…