Category Archives: Editor’s Choice
Brooks Brothers: Email Marketing & Segmentation’s ‘Low Hanging Fruits’
When we spoke to Jacquelyn Wosilius, Manager, Online Marketing Strategy, Brooks Brothers, she’d only been a month on the job and already had some AWESOME advice to impart about email marketing. Why such a pro, so…
Jason Kang’s ‘One Thing I Can’t Live Without’ Gets Things Done!
The following was originally published on Retail Online Integration as a specially contributed piece by yours truly. If you missed it there, we’re bringing it to you here now! When I asked Jason Kang, Chief…
5 E-Commerce Lessons from Bob Kupbens, Delta Airlines
The travel industry has an easier time figuring out what that “killer mobile app” is because the customer is already mobile, says Bob Kupbens, VP, E-Commerce at Delta Airlines. He and his company have seen…
Barnes & Noble’s 2 Questions to Ask about Loyalty Programs
The average American household today belongs to about 14 loyalty programs. FOURTEEN. Can you guess how many of those are active? On average: six. This is according to Marc Parrish, VP, Membership and Loyalty at…
Savvy Screen Capturing: Tom Davis’ One Thing I Can’t Live Without
Sometimes it’s the little things in life that make a big difference. For Tom Davis, that little thing has become huge. In his “One Thing I Can’t Life Without,” Tom tells us why a good…
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