Category Archives: Editor’s Choice
Chico’s, Tommy Hilfiger, Philosophy & More on Rewriting Email Best Practices
As we first reported last year at eTail West, email marketing is far from dead. A solid argument could be made that with the proliferation of mobile and social, email is seeing new interest as…
35 PPC Optimization Tips to Make More $ on Google Adwords & Bing Accounts
It’s no secret that Ben Kirshner is an SEM whiz (we love spreading his tips, like in this video). But today, in his presentation at eTail West, 2012, the CoffeeforLess.com founder and Elite SEM CEO…
New Retailer Alert: Little Black Bag ‘First Real Social Commerce,’ says Founder
New ecommerce venture, Little Black Bag (LBB), derives inspiration from a Japanese retail sensation that surprisingly, is seldom heard of, nor practiced stateside. In Japan, Fukubukuro is easily as well-known and well-anticipated a retail holiday…
Mall Of America’s Digital Brand Pro on ‘One Thing She Can’t Live Without’
It’s that time again – time for a “One Thing I Can’t Live Without” installment. This time, we’re bringing you answers from one of our speakers at the upcoming eTail West conference. Her name is…
New Series Alert: 5-Year Old Conceives (Charitable!) E-Commerce Site
You know the tide of commerce is turning when a six-year old can come up with an e-business idea and it’s, well, good. Bethany Sawyer was your average five-year-old (now six) who loved to draw,…
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