There is no disputing that smartphones have become powerful shopping tools. But the real question is whether they are powerful buying tools. I recently caught up with Loren McDonald, VP of Industry Relations for Silverpop,…

When was the last time you actually visited a banking branch for something other than the ATM? With more people than ever using their laptops and smartphones to bank, digital capabilities have become extremely critical…

One of the primary benefits of benchmarking studies is their capacity to compare best practices between different groups. The recent eTail Canada whitepaper, “Canadian Retail, Evolved,” does just that, comparing Canadian e-commerce companies’ digital marketing…

As summer begins to fade, retailers are starting to prepare for their busiest time of the year: the holiday season. With more consumers choosing to do their holiday shopping online (and expecting superior digital experiences),…

Target unveils a snappy way to shop Much like holiday shopping promotions, back to school campaigns seem to start a week earlier each year. With advertisements for school supplies and dorm furnishings in full swing,…