Consumers understand that every time they engage with you online they’re sharing data with you. This includes not only the product or service they’re intending to buy, but also alternatives they’ve considered, the pages they’ve…

A unified commerce approach to growing your bottom line Unified Commerce is a term that many brands are starting to adopt in concept, yet are largely unable to implement given the challenge to identify the…

By Ken Burke, CEO and Founder, MarketLive By now, most B2B brands recognize that the Internet has upended the world of corporate purchasing. Customers who once relied on printed catalogs and placed orders through sales…

Search engines like Google, in their effort to deliver the most relevant results for their customers, have radically changed the way they rank web pages in recent years. Gone are the days when sites with…

By Dave O’Flanagan, CEO and co-founder, Boxever Travel is an extremely personal and highly emotional activity; from the type of experience desired to the actual means by which its executed, travelers want the lowest hassle experience,…