Email marketing is one of the most potent weapons in a marketer’s arsenal. In fact, it’s so effective at driving revenue that retailers are sending an average of over 200 emails each year to their customers. That’s an email every 1.8 days!
But marketers who focus their email campaigns on broadcast messaging are missing tremendous opportunities to increase conversions through personalization. What’s more, they could even be putting their databases at risk.
How can marketers maximize returns from their email campaigns while preserving their opt-in databases? According to Loren McDonald, VP of Industry Relations at SilverPop, the answer is Behavioral Marketing Automation. In his presentation at eTail West, McDonald discusses how marketers can improve their email campaigns by delivering the right messages at the right times. He emphasizes how important it is to use customer behavior to drive messaging cadence and deliver timely, personalized customer experiences.
Check out the video below to learn more about the advantages of Behavioral Marketing Automation.
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