Testing the effectiveness of your digital channels can yield a large amount of insight for your business, not just on a page by page basis, but also on a more fundamental level. Here, Maxymiser walks…

Digital retailers are racing to find ways to stay up to date on the actions of their customers across digital platforms. Through triggered marketing, a series of cues can allow high potency, automated messaging to…

As mobile traffic continues to grow, ecommerce companies are expanding the ways that they accommodate their customers, creating more engaging and simple to use mobile formats. Paydunk explains how mobile purchasing can be smoothed out…

Every consumer is unique, and treating them as the individuals like they are is the main goal of Sailthru. eTail’s Matthias Clock catches up with Neil Capel, founder of Sailthru, speaking on the journey from…

There is more than just an abstract link between site performance and conversions. With online retailers standing to lose money directly based on seconds worth of delay, performance is growing among the digital priorities of…