Tag Archives: predictive marketing
Making The Marketer a Data Scientist: Creative Meets Quantitative with AgilOne
How do you manage the relationship between data driven marketing and imaginative and exciting creative? That’s the subject of AgilOne’s panel, taped at this year’s Luxury Interactive summit, and now available to stream. The strongest…
3 Reasons You Should Use Predictive Analytics in Marketing
Predictive marketing uses predictive analytics to help marketer better understand their customers and offer them a unique offer at the right time. At its core, predictive analytics help marketers: Understand trends & relationships –…
The Disenchanted Traveler: Untargeted Marketing Weakens Ties Between Travel Brands & Their Customers
By Dave O’Flanagan, CEO and co-founder, Boxever Travel is an extremely personal and highly emotional activity; from the type of experience desired to the actual means by which its executed, travelers want the lowest hassle experience,…
Mixed Messages: The Data-Sharing Disconnect Between Consumers and Brands
By Dave O’Flanagan, CEO and co-founder, Boxever Personalization is a popular buzzword in marketing today, with many marketers embarking on projects to enable personalized communications between their brand and their customers. To be effective, the…
Predictive Marketing: Going Beyond the RFM Model to True Intelligence
by Neil Capel, Chairman and Founder at Sailthru The ability to accurately predict the next action of every individual customer has been the marketing version of utopia for as long as the industry has been…
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