Retaining existing customers is always cheaper than recruiting new ones. According to Chris Wagner, VP of Marketing for InfoCision Management Corporation, retention is six to 10 times cheaper than recruiting. But don’t confuse what a…

Mother’s Day is a holiday made for online shopping. While many of us may not live with our mums, we can surely still think of them and send them something special – particularly when our…

In today’s multi-channel marketing world, data is almost an afterthought. Of course you’re going to rack up a whole bunch of data if you’re selling products through digital channels. But how do you use that…

By Neel Grover, Special to the eTail Blog It’s true – thank goodness: we are slowly inching toward a healthier economy. Recent surveys such as one conducted by the University of Michigan indicate an uptick…

In a new national survey conducted by Great Clips Salons, a salon network with more than 3,100 salons throughout the United States and Canada, employing nearly 30,000 stylists, found that – wait for it… People…