Tag Archives: Customer Experience
2 Customer Experiences Illustrate the Power of a Good One
The talk of the hour in retail and any other business model that deals with customer service (and what kind of business doesn’t, really?), is all about improving the customer experience. Why is this such…
David’s Bridal on Storytelling – How Emotional Connections Drive Growth
Around 2008 when the economy started taking a nosedive, everyone thought that the bridal industry would be recession proof. People will always get married, right? Wrong. According to Brian Beitler, Chief Marketing Officer/Executive Vice President,…
Jay Shaffer’s ‘One Thing’ is a Customer Service MUST!
Jay Shaffer, Chief Marketing Officer, California Delicious, chose a ‘One Thing’ that will probably set a light bulb off for many of you as retailers, especially online retailer, also can’t live without it. What is…
Barnes & Noble’s 2 Questions to Ask about Loyalty Programs
The average American household today belongs to about 14 loyalty programs. FOURTEEN. Can you guess how many of those are active? On average: six. This is according to Marc Parrish, VP, Membership and Loyalty at…
Barnes & Noble on ‘Loyalty Programs in a Noisy World’
Loyalty programs aren’t exactly new. If you thought they were – consider this: in the 1950’s there were Raleigh cigarette coupons and Topps baseball cards. In the 1960’s S&H Green Stamps’ rewards catalog was the…
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