Tag Archives: big data
Making The Marketer a Data Scientist: Creative Meets Quantitative with AgilOne
How do you manage the relationship between data driven marketing and imaginative and exciting creative? That’s the subject of AgilOne’s panel, taped at this year’s Luxury Interactive summit, and now available to stream. The strongest…
Criteo Shows you How to Have the Right Conversation With your Data
How do you have a conversation with your data? It means using tools to get at the real story behind the numbers, going beneath the surface to create strong, applicable insights for your brands.
From Commodore 64 to Optimizing Online Stores: Talking Shop with Sailthru
Every consumer is unique, and treating them as the individuals like they are is the main goal of Sailthru. eTail’s Matthias Clock catches up with Neil Capel, founder of Sailthru, speaking on the journey from…
Predictive Marketing: Going Beyond the RFM Model to True Intelligence
by Neil Capel, Chairman and Founder at Sailthru The ability to accurately predict the next action of every individual customer has been the marketing version of utopia for as long as the industry has been…
Upsight’s GeoTrigger brings mobile marketing down to earth
For smartphone users, the next generation of window-shopping has arrived. Analytics and marketing startup Upsight is launching a new location-based mobile marketing tool called GeoTrigger. With the new tool, not only can marketers target consumers…
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